Women of The Cre8tors

Mar 4

This month, we are taking time to celebrate Women’s History Month in conversation with women from our Cre8tors community. These are our teammates, the women featured on our roster, and those who have contributed to our continued success.

As a woman-owned company, we are proud to be part of a movement that champions the contributions of women across industries. Women have always been at the forefront of culture, innovation, and storytelling, and their work continues to inspire and pave the way for future generations of creatives to thrive.

This month, we are shining a light on the brilliance, resilience, and artistry of the women who shape our industry and our world.

Featured

Women of The Cre8tors: Kelly Allison

Can you share a glimpse into your creative process—any rituals, inspirations, or must-have tools?

I try and stay on top of what’s trending in content, technology, and industry news. By staying current, you can appreciate the work and craft that goes on around you and draw in a lot of inspiration from the world.

Women of The Cre8tors - Jenny Lumpkin

How do you hope your work impacts or inspires other women? I strive to be a "lift-as-you-climb" type of leader. When I mentor young women, I want them to grow and be even more successful than me. I hope to leave anyone I encounter in this industry with kindness, encouraging words, and a bit of motivation to step out of their comfort zone and make an impact for themselves and others. I hope to inspire young women to do the same.

Women of The Cre8tors - Dani Jackson Smith

How do you hope your work impacts or inspires other women?

I’m proud of the work that Jenny and I are doing at The Cre8tors and I hope our work keeps the doors open for women on the rise that were once opened for me. In many cases, I was not the first, and I damn sure don’t want to be the last to champion diverse stories, equitable representation, and kick-ass creativity.

Women of The Cre8tors: Tracey Khan

Can you share a glimpse into your creative process—any rituals, inspirations, or must-have tools?

Women of The Cre8tors - Claudia Steer

Reflect on what inspired you to pursue your career in the creative industry

I’ve always known I was creative, but for a long time, I wasn’t sure how to manifest that creativity. As a child, my imagination was vivid—I even wrote a book at seven about a girl who invented a machine that could change the weather. But it would take years before I found my true canvas.

Women of The Cre8tors - Jess Batson

Who are some women—past or present—who inspire your work? It’s hard to narrow it down because there are so many incredible women who inspire me. Right now, I’m really drawn to Nadia Lee Cohen—she’s behind the Skims campaigns and I’m completely captivated by her work. I admire how she blends raw grit with sensuality, all while embracing femininity in such a bold way.

Women of The Cre8tors - Ellie Pritts

What does being a woman in this industry mean to you?

Being a woman in this industry means constantly pushing against barriers. It means I have to work harder to be taken seriously, to get the same opportunities and recognition. It means navigating spaces where I am often the only one like me in the room and proving, again and again, that I belong.

Women of The Cre8tors - KJ ROSE

What does being a woman in this industry mean to you? Being a woman in the industry means perpetually advocating for woman to tap into their unique Star power and fully taking up & owning the spaces that never considered us. It means we don't wait to access the energy in the room, we bring our own...and then we change the room!

Women of The Cre8tors - Lynn Furge

What does being a woman in this industry mean to you?

Ideally, the same as being a man in the industry. The industry needs to catch up to the actual population in terms of the percentage of women within it so that we are no longer categorized as a "subsection." We should simply be seen as professionals doing great work, regardless of gender. My teams are usually 85% women, so I’m slowly but surely shifting the mix one by one.

Dani Jackson